General Motors
gmOS
The Challenge
Design GM’s next generation operating system.
The core software platform from which every future GM vehicle and brand will be built upon.
Beliefs + Goals
The system must be elegant and simple, accommodate a variety of display and control configurations, and seamlessly connect to the vehicle and its interior. It should provide instant feedback, no matter the input, never making the user feel dumb. Whether parked or on the road, it should feel natural and elevate the ownership experience.
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