General Motors
gmOS
The Challenge
Design GM’s next generation vehicle OS.
The core software platform from which every future GM vehicle and brand will be built upon.
Beliefs + Goals
The system must be elegant, scalable, accommodate a vast range of display and control configurations, enable creative brand expression, and seamlessly bridge vehicle functionality and styling. It should provide instant feedback across input modalities, never making the user feel dumb. Whether parked or cruising the open road, it should feel natural, familiar and continually seeking to elevate the ownership experience over time.
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